The company began in 2019 with SEO, paid media, content strategy, and social growth. Client work developed practical knowledge around search demand, audience acquisition, campaign economics, positioning, and online distribution.
By late 2022, the agency model no longer matched the direction of the work. Internal projects moved into artificial intelligence, digital identity, media ownership, virtual personalities, and products for creators.
Naomi Marie launched in August 2023 as the first owned digital personality. Cybeauty Magazine followed in March 2024 and developed from an issue-led magazine into a web-first media property.
Work from 2025 onward produced creator resources, ownership systems, workflow tools, portfolio reviews, and focused advisory services. The company now uses direct operating evidence to guide new products, partnerships, and selective acquisition interest.